The customization of care products is a hot topic at the moment. Consumers are today too keen when it comes to getting a customized product. Personal data are disclosed, as far as their own DNA.
Customers therefore expect better, more personalized care products, which will make them look younger and healthier for longer.
The desire for a care product tailored to a specific hair or skin type opens up many new possibilities in the cosmetics industry: from facial care, which can be individually mixed together, to the involvement of consumers in product development and even new, intelligent technology, which simply and quickly registers the needs of consumers and reacts upon this knowledge – the cosmetics sector responds with various measures and products to this long-standing, popular trend.
Kiehl’s, a brand owned by L’Oréal Paris, has also launched a customizable skincare range in the U.S., called “Kiehl’s Apothecary Preparations”. After discussing with a specialist in the Kiehl’s store and a detailed analysis of the skin, the customer leaves with a skin-strengthening concentrate and two personalized formulas to their skin type. Before using it for the first time, the consumer mixes the two formulas with the concentrate and therefore obtains their individual product.
For highly concentrated formulas like Kiehl’s, which contains hydrocarbons, child-resistant packaging is required in the U.S. For this reason and because of its strong barrier as well as its ergonomic nozzle, Kiehl’s opted for our 13.5mm diameter Polyfoil® nozzle tube with child-resistant closure. Kiehl’s and its customers were convinced not only by the certified child-resistant closure but also the tube’s ease of use.
Hoffmann Neopac AG
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