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Ueberwood_01_Neopac 13. September 2016

ÜBERWOOD® – wood is the key to success

ÜBERWOOD® is the name of the latest achievement from EWALD. The natural skin and hair product line offers protection and care with the ancient power of the pine tree. With ÜBERWOOD®, EWALD presents its youthful, fresh and different concept of naturalness. In addition to the product being made from natural ingredients, the tube is also partly made of wood.

From the beginning, EWALD was clear that the packaging for ÜBERWOOD® care products had to contain natural materials. For this reason, the family firm opted for our Polywood tubes for its products "Conditioner for Colored Hair" and "Conditioner for Damaged Hair".

Demand for natural and environmentally-friendly packaging has increased steadily in recent years. To meet these requirements, the flexible polyethylene tube made with over 25% wood was developed – the Polywood tube. Not only is it partly made of wood, but it smells of wood. When you hold the Polywood tube, you can really feel the wood.

We are delighted that the ÜBERWOOD® tube was awarded "Tube of the Year" by the European Tube Manufacturing Association (ETMA) this year in the polyethylene category.

Want more wood in your packaging? The Polywood tube is available in the following models:

  • 30 mm to 50 mm diameter
  • 25 ml to 300 ml volume
  • PE and COEX
  • 8-colour offset printing

Media Relations

Cornelia Schmid

Head of Marketing

Hoffmann Neopac AG
If you would like to know more – current announcements regarding Neopac's parent company.

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