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Eco-Friendly Beauty Packaging Trends: A Deep Dive with our Head of Sales Cosmetics

What upcoming cosmetic trends do you find most exciting, and how do you plan to integrate them into our product offerings?

In the ever-evolving beauty market, we're seeing significant trends towards clean beauty, minimalism, and sustainability, which are reshaping consumer preferences and industry standards. As a leading tube manufacturer, our role is to adapt and innovate in line with these trends, ensuring our products are functional, aesthetic and environmentally conscious – according to the market demand.

Our focus is on designing and manufacturing tubes that are efficient, natural-looking, and reflect the values of eco-friendliness and minimalism. We're investing in developing eco-friendly packaging solutions that significantly reduce environmental impact without compromising on quality. This involves the use of sustainable materials, innovative designs, and the integration of advanced digital printing methods. Digital printing allows us to offer highly customizable and visually appealing packaging, which is essential in today's market where branding and aesthetic differentiation are key.

Furthermore, we're embracing the trend of skinification in haircare, creating tubes that complement and enhance this approach. Our objective is to offer packaging that not only maintains the integrity of haircare products but also boosts their appeal and functionality. This aligns with the specific needs of our customers, ensuring that our tubes add value to the products they encase.

What is your favorite product and why?

My favorite product in our range is the EcoPro Tube. This tube is a symbol of our dedication to sustainability, achieved through a design that reduces weight and material usage. Paired with our low-profile, mono-material rPE cap solution, the EcoPro Tube is at the forefront of eco-friendly packaging.

It maximizes the use of post-consumer recycled (PCR) content while maintaining high barrier properties, essential for product preservation. Its design not only reflects our commitment to the environment but also showcases the potential of integrating advanced technologies like digital printing to create packaging that is both sustainable and visually attractive.

On a lighter note, do you have a go-to beauty product you can't live without?

On a more personal note, the one beauty product I can't live without is Suzanne Kaufmann's daily nourishing cream. This cream is more than just a skincare product; it's a daily ritual that complements my lifestyle and skincare philosophy.

The reason I'm drawn to this cream is its formulation, which caters perfectly to my dry, sensitive skin. It provides comfort and a natural, no-makeup look that I greatly appreciate. But beyond its effectiveness, what I truly value is its clean, minimalist approach. It's eco-responsible and made with authentic, natural ingredients. In a world where skincare products often come loaded with unnecessary chemicals and additives, this cream is a breath of fresh air. It aligns with my preference for products that are honest, simple, and kind to both the skin and the environment.

Media Relations

Cornelia Schmid

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Hoffmann Neopac AG
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